![]() This example from Perelel Health utilizes a similar look for each of their main graphics before diving into a carousel with even more facts for their audience to read and learn from. Sharing educational tips is also a great time to use a template. This is a great way to promote cross-platform content, especially when you have a fun voice on Twitter and want to share it with your Instagram followers as well. ![]() Ritual does just that with some of their own Tweets as well as some of their mentions. One common Instagram trend lately has been taking a Tweet and placing it onto a template to share on your Instagram feed. Let’s take a look into some real-life examples of Instagram post templates. There are many reasons to use a template for your Instagram posts: sharing a testimonial, inputting educational information and more. To see what types of content you might want to use a template for, take a look at these eight successful brands and their template usage. You can create recyclable Instagram templates for both your Instagram posts and your stories. 8 Instagram template examples from brands By utilizing templates, brands can put educational information or text into a visual format, reaching and engaging an audience all over Instagram. However, that doesn’t mean they can’t still hop on the bandwagon. Information-based or B2B brands often have a difficult time with Instagram marketing because they don’t have a visual product. This is what we mean by “plug-and-play.” Once you have your core design, each time you need to go in and create new Instagram content, you can replace the old content, adjust some of the colors to give the template a different look and feel, download and share. Plug-and-play Instagram templates save timeĬreating templates that match your branding might take a bit of setup time-unless you utilize a design tool like Canva or Visme that has thousands of pre-made options-however, once you have a solid set of templates, you don’t have much additional work to do. And we’re able to easily recognize a post from this brand if it were to appear in our feed, because they have a very specific aesthetic all of their templates fall under. They utilize similar fonts throughout as well. Their Reels covers use the same style to share the reel topic/title. Take a look at this grid from Instagram planner tool Planoly: Having a set of templates helps to give your feed a more cohesive feel that matches your branding and the types of graphics or patterns you use in your brand visuals. Using Instagram templates isn’t all about laziness-far from it, actually. Create a visual content strategy and brand aesthetic You can engage your audience in a split-second using features such as Instagram Stories, polls, Q+A’s, or you can build more complex pieces of sticky content like Reels which require a longer time requirement from idea to editing to execution.”īut utilizing a template is a great way to cut down some of the time on that creation process, and there are several benefits to doing so that aren’t all about the time savings. And the same can go for brands.Ĭhelse Hensley, social media strategist at Visme, says, “A piece of content created for Instagram can take anywhere from 5 seconds to 3 hours. Some influencers say that creating one single Instagram post can take anywhere from a few minutes to a few months, depending on everything involved in the process (i.e., brand partnerships, photo opps). Which can be necessary because content creation can be a time consuming process. Instagram templates make content creation quicker and easier. ![]() So let’s talk more about Instagram templates-why you’d want to use them, what they might look like, successful brands who are already making the most of their own templates and free downloadable templates you can use. ![]() Why burden yourself with even more work by requiring yourself to create Instagram content from scratch every single time? Especially because many marketers are managing multiple social media accounts at a time. These can be used for posts, Reels, Stories and more.Ī social media manager’s job consists of so many moving parts: And one great way to do that is by taking advantage of Instagram templates.Īn Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. Managing an Instagram account can take time, so as social media strategists, we’re always looking for ways to make our jobs easier. ![]()
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